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UK & Europe Sales Executive

London, England
July 12, 2019

We're not your average travel company. By being the alternative choice we have remained dedicated to our freestyle form of travel. Our unique Hop-on Hop-off flexible Coach Network covers 47 destinations in 15 countries across Europe. We live to travel and as travellers ourselves know what makes an unforgettable trip. It's your choice, your way.

This passion to explore the world (without costing the Earth) has also developed over the years into our innovative adventures, be it island hopping in Greece and Croatia, partying at Europe’s biggest music festivals or discovering the ancient cultures of Southeast Asia. We give you the choices and flexibility to build your own adventure, so you can live it your way. And no other way.


Visit the Busabout website >


UK and Europe Sales Executive


Your role will involve:

Direct Consumer

  • Identifying and developing new B2C opportunities in the UK and Europe.
  • In conjunction with Head of Sales and Marketing - UK & Europe, formation and planning of UK & Europe consumer events and promotion activity.
  • Attendance and hosting of consumer events on behalf of Busabout where required.


  • Providing sales opportunities for travel agents through product training, presentations and product information sessions.
  • Identifying and developing new trade business opportunities in the UK and Europe.
  • Developing & implementing territory business plans which include territory sales analysis and call/incentive planning for agency visits in the UK and Europe.
  • Strengthening relationships & achieving growth with established and new Travel Agent contacts through branch visits.
  • In association with Marketing Team, producing territory focused sales collateral and support material.
  • In conjunction with Head of Sales and Marketing - UK & Europe, formation and planning of UK & Europe trade promotion activity.
  • Attendance at industry trade events on behalf of where required.
  • Attendance and participation in agent familiarisation trips on behalf of Busabout.


  • Managing a territory budget including sales activity spend.
  • Ongoing training and support for HQ and Guernsey based reservations department.

Skills and Attributes Required

  • At least 2 years sales experience, demonstrating a target driven attitude
  • Excellent knowledge of the UK and Europe travel industry
  • A strong presenter and relationship builder
  • Ability to travel and work in Europe for an extended period of time
  • Able to work flexible hours, including evenings and weekends
  • Speak German and/or French is beneficial


  1. Grow B2C Sales and new business
  2. Grow UK & Europe Agent Trade Sales
  3. Local Sales & Activity Budget spend

Reporting to

  • Head of Sales and Marketing - UK & Europe

Adjacent Key Relationships

  • Operations Supervisors (London)
  • Marketing Team (London)
  • Reservations Manager (Guernsey)

Management Responsibilities

  • Delivery of excellent customer service to consumer and trade customers.
  • Overall responsibility for brand relationship with agents and industry members within territory.
  • Maximise value for money from sales activities (Cost of Acquisition)
  • Minimise expenditures and costs involved sales and agent visits including training.
  • Weekly and monthly reporting of the effectiveness of activities, including KPI analysis.

Travel Agent Accounts - Relationship Management

  • Establish and develop new trade relationships and business opportunities within the UK and European markets
  • Ensure existing trade relationships are maintained as well as an excellent level of service and support is provided

Direct Consumer

  • Identify and develop new B2C opportunities in the UK and Europe.
  • Attendance and hosting of consumer events.

Activity Planning

  • Create annual sales plan in conjunction with Head of Sales and Marketing for UK & Europe
  • Create Call Plan for agency visits and regional trips
  • Create database of agency contacts for use in promotion and product updates.
  • Develop presentations and sales tools for delivery to Travel Agents

Brand Management 'Visual Devices'

  • Ensure compliance with Group policy & guidelines regards all Sales and Marketing materials - on-line / off-line

Brochure Distribution

  • Ensure execution of brochure mail outs as required in annual plan
  • Ensure Co-ordination of Travel Agent brochures distribution
  • Ongoing brochure distribution to agencies and direct passengers as requested in conjunction with reservations team.

Business Development

  • Explore new market segments
  • Develop existing market segments
  • Develop new non-agent brochure/flyer distribution points
  • Develop relationships/partnerships within industry to increase sales
  • Set targets for new business areas and develop strategies to ensure targets are met on-time

Promotional Events

  • Assist and attend key promotional events including information nights, expos and fairs as directed by Sales Manager - UK & Europe.
  • Co-ordinate the organisation and management of key agent events, including brochure launches, information evenings or awards nights.

Work Pattern

  • To be based in London, UK
  • Monday to Friday (Weekend working as required)
  • 75% of your time will be dedicated to the UK annually with up to 25% travelling to the European region
  • 40 hour week (Additional hours at weekend & peak times as required).
  • 28 days paid holidays per annum (including public holidays)

Benefits to working with Busabout

  • Travel for free with Busabout
  • Pension scheme
  • Private Medical Insurance